2019
League of Legends
League of Legends is one of the most widely played video games and biggest esports in the world. First launched in 2009, the multiplayer online battle arena (MOBA) game has grown into a global phenomenon with over 115 million players. We refreshed the visual identity of League of Legends with a new logo that captures the spirit of the game and positions the brand for the future. The letterforms simultaneously embrace modernity and characteristics of older, fantastical typography.
- Role: Design
- Client: Riot Games
- Agency: Pentagram NY
- View on Pentagram
- Emily Oberman, Partner
- Tom Grunwald
- Jase Hueser
- Lorenzo Fanton
- Greg Morrison
- Lisa Grant
3D Animation courtesy Riot Games
